4Kids announced today that it has partnered with The CW Network to program its Saturday morning kids block for five years beginning with the 2008-2009 broadcast season. 4Kids will be supplying five hours of children’s programming per week to The CW Network for the block, which is broadcast on The CW on Saturday mornings between 7:00 am and 12:00 noon. 4Kids will also sell the national commercial advertising in The CW Network’s kids block.
Under the terms of the deal, The CW and 4Kids will share in national ad revenue from the block, with the network’s share of revenue to be applied against a guarantee to be paid by 4Kids to The CW.
Via AWN
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