Disney President and Chief Executive Bob Iger believes that CARS has the greatest long-term viability of any of its current franchises. Although the movie did well at the box office, it is Pixar’s worst reviewed film, scoring 76% on RottenTomatoes.
But that won’t stop Disney. “We’re selling more merchandise now than in the year that the film was released,” Iger said. “[It’s] a relatively good bet that ultimately [there will] be a sequel.”
Along with all the licensed products, ranging from toys to tooth brushes, Disney is working on “Cars Land”, a theme park attraction scheduled to open at Disney’s California Adventure in 2012.
Thankfully, Disney won’t attempt to milk the recent Ratatouille because “that wouldn’t be one we would consider a true franchise in terms of its leverageability across multiple businesses or its ability to drive huge value over a long period of time.”
Via Forbes
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