Paramount Pictures and DreamWorks Animation SKG have announced they will exclusively support the HD DVD format and drop support for Blu-ray.
This affects the upcoming releases of the blockbusters “Shrek the Third” and “Transformers,” along with movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films.
Jeffrey Katzenberg, CEO of DreamWorks Animation, said consumers seeking to switch to high-definition DVDs will be enticed by the movies available for HD-DVD players. He added the lower price for the Toshiba devices will appeal to the family market.
“It’s a game-changer, what they’re doing, and it’s why we decided to throw in with them,” Katzenberg said.
Source: MyWay
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