MTV Networks International (MTVNI) today announced it will launch the first international high definition service dedicated to music and kids, MTVNHD (MTV Networks High Definition), featuring high definition cartoons and music programming. The 24-hour English-language channel will premiere on Monday, September 15, 2008 and will be available in Belgium, Denmark, Finland, Norway, Poland and Sweden. Over 300 hours of programming has been commissioned over two years.
MTVNI intends to extend the MTVNHD service to France, Germany, the Netherlands, Portugal, Spain, U.K., Argentina, Brazil, Chile, Colombia, Mexico and Venezuela by the end of 2008.
Music content will include a variety of series such as MTV Unplugged and VH1 Storytellers as well as live music events including Isle of MTV, Roskilde, the MTV Video Music Awards and the MTV Europe Music Awards. In addition, a Nickelodeon programming block will air Saturday and Sunday mornings, featuring SpongeBob Squarepants, Avatar, and Jimmy Neutron.
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